Decision intelligence for marketing teams


Test campaigns ideas, creatives and concepts against research-grounded consumer personas. Built from real research and continually updated data we validate our personas against held-back data and deliver results in days.

For brands de-risking their next substantial investment decision.

Request Pilot Access

Currently in pilot with a select cohort of brand and insight teams

9,247 research claims and counting across 6 core UK consumer archetypes.

Our MVP contains 6 of the most commonly targeted consumer groups. Post-MVP let NIAH go further and use your own consumer research to build and train your bespoke
synthetic consumers.

You have five marketing decisions this quarter. Traditional research gives you data on one. 


Focus groups cost £4–8k and take 4–6 weeks. Full studies cost £30k+ and take 8 even longer. So you test the concepts you've already committed to, never the twenty alternatives you didn't pick. The result is research that confirms decisions instead of informing them. 

Concepts

Understand how a broad panel of consumers may react to new products and concepts

Understand how a broad panel of consumers may react to new products and concepts

Ad Creatives

Pre-flight test print, social, OOH or video against 3-second-read, CTA-clarity and  tone-fit rubrics.

Pre-flight test print, social, OOH or video against 3-second-read, CTA-clarity and  tone-fit rubrics.

Packaging

Test pack against price-tier fit and shelf-standout, with consumers who'd actually pick it up.

Test pack against price-tier fit and shelf-standout, with consumers who'd actually pick it up.

Positioning & Pricing

Test propositions, brand positioning and pricing naming directions before commissioning quant.

Test propositions, brand positioning and pricing naming directions before commissioning quant.

What people are testing

A new decision layer

Synthetic Consumers sits between gut instinct and full research investment. We build consumer personas from your existing research archive - the focus groups, surveys, and interviews already in your filing cabinet - then test your campaigns, products, packaging, and pricing against them in minutes.

Pilot programme

We're working with a hand-picked group of brand and insight leaders to refine the platform before broader release. If you'd like access - or just to give us your honest reaction - fill in the form below. We'll review and respond within one working day.

Pilot Access

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By submitting this form, you consent to your interactions being stored for 90 days for product improvement. You can request deletion at any time. You'll only receive emails directly relevant to your pilot access. See our T&Cs for details.