Decision intelligence for marketing teams
AI-powered consumer panels, grounded in your research, validated against real consumer data. Test campaigns, products, and pricing decisions in minutes — not weeks.
Pilot Access
Consumer research is broken
Focus groups take 6–8 weeks and cost £20k+ per concept. By the time the insight arrives, the decision has already been made — or worse, made wrong. Brands end up testing only the ideas they've already committed to, never the twenty alternatives they didn't pick.
A new decision layer
Synthetic Consumers sits between gut instinct and full research investment. We build consumer personas from your existing research archive — the focus groups, surveys, and interviews already in your filing cabinet — then test your campaigns, products, packaging, and pricing against them in minutes.
Validated, not invented
Most AI consumer tools are unproven. Ours is — and we prove it on every engagement.
When we build your personas, we hold back 30% of the insights we find in your research. We only train the AI on the other 70%. Then we measure how many of the held-back insights the personas naturally surface on their own.
If the AI's reasoning independently recovers what your real consumers told you, it's thinking like a consumer — not reciting a prompt. We target 80%+ recall on every engagement, and we show you the score.
Pilot programme
We're working with a hand-picked group of brand and insight leaders to refine the platform before broader release. If you'd like access — or just to give us your honest reaction — fill in the form below. We'll review and respond within one working day.